Evaluation video and transcript

Transcript for evaluation video

This is the video for our evaluation, we incorporated ourselves into a newsroom setting to answer the key questions we were asked. We feel as though we answered these questions appropriately.

Introduction

Tiffany: Hello and welcome to media news rom

Abby: At the beginning of the second year of media we were given the task of creating a moving image product, along with ancillary tasks varying on which product we chose to do. As a pair we chose to create a music video and a digipack that included a cd case design and a magazine album advertisement.

Tiffany: In the last 24 hours we’ve had loads of questions flooding in on our twitter account to do with this evaluation, we selected the four most appropriate,
Question 1) In what ways does your media product use, develop or challenge forms and conventions of real media products?

Abby: The genre we selected for our product was Indie Alternative, the reason for this was because it was a music category we could both agree on. Doing some in-depth research we decided that our target audience would be for 15 – 24 year olds but had a discussion that this could change depending on the music tastes of various generations. We looked at a variety of artists and music videos, some not within the genre we were looking at but we used for inspiration for our future product. The artists we looked included: Ed Sheeran, Maximo Park and Beyoncé.

Tiffany: Our product uses these conventions of current media products such as Ed Sheeran’s music video ‘The A team.’ This encouraged us to use effects such as Black and white on our product. We were then inspired by the music video where special effects were used that’s when Maximo Park was brought in; with different style of music video they incorporated bursting colour effects in the song “the coast is always changing” in sections of their video. However, we discussed this matter and we didn’t have the right software to do this type of effect within our video.

Tiffany: Question 2) How effective is the combination of your main product and ancillary task?

Abby: Our main product and ancillary task, combined together were effective in a way that the design was consistent throughout the album cover and magazine advertisement, and our production logo was present in all three products. Our two ancillary tasks bared the image of a colourful macaw with outspread wings; this constant image will appear to the audience and create a memorable image in their mind.

 Tiffany: This makes the image powerful and effective to the reader of the product. The effectiveness of all three products together highlights the aim of the video. The aim is to portray the equilibrium theory by Tordorov by doing this we created an appropriate storyline to suit this area chosen, and we believe the use of the indie genre was a perfect way to represent this.

Tiffany: Question 3) What have you learned from your audience feedback?
Here’s a short clip of some feedback we were given by different audiences

-show clip-

Tiffany: Question 4) How did you use media technology in the construction and research, planning and evaluation stages? 

Abby: In the creation of our media product we used a range of different technologies such as:

Photoshop

iMovie/Premier Pro

Powerpoint

Font websites

Use of camera

We used these different technologies to create all three products effectively.

The two main pieces of software we used were Photoshop and iMovie on the Apple Macs. Photoshop was used more in the making of the two ancillary tasks where we created the bird image to represent being set free from lifes problems

Tiffany: iMovie was used for the making of our main product and this evaluation, we used iMovie to edit, cut and create our music video by also adding effects to make a transitions between different parts in the video

when creating our music video, we tried to use Adobe Premier Pro, however we decided iMovie would be easier because of access to the software.

Abby: We used a website named ‘Dafont’ to find a perfectly suited font for the making of the ancillary tasks, for example the logo for our production company.

Tiffany: We also used Powerpoint to present our music video and some of our ideas to an audience of various ages to get a wide range of views and opinions.

Conclusion

Abby: Overall, we feel that the music video was quite successful! We don’t feel it was perfect because there is always room for improvements. We understand that if made again we would make a lot of certain changes such as making the story line clearer and eventful, and also sorting our technical issues when finalizing the product!

Tiffany: Thank you for watching and hope you enjoyed our video!