Genre & Audience

The Genre we have chosen to do is Indie Alternative. 

The term "indie" comes from the idea of "Independent" meaning it is not influenced or controlled by opinions. it is unique to dress in a certain style and portray a different look to everyone else.  

Rock
This style of music originated in the 1980's which was identified as post-punk rock, this included bands such as; R.E.M and The Smiths in the UK. 
Pop
Indie pop came on the scene in 1986, artists such as Josef K and Orange juice were the significant postcard bands. Another major movement in the 80's was the drug-fuelled Madchester scene, bands such as The Stone Roses, Happy Mondays mixed with dance rhythms. 
 From the 90s alternative entered the mainstream. This brought a change to the scene when grunge bands such as Nirvana and Soundgarden and Pearl Jam broke onto the scene. "Alternative" became an umbrella term, bands such as Greenday and The Offspring came under the "punk revival" idea. The bands Oasis and Blur came into the "Britpop" suggestion in the UK, abandoning the 1980's small-scale "indie" scene. 
 2000's had a large change in the industry with the decline of record sales and the incline of digital technology, this allowed the internet use for indie rock bands to achieve mainstream success. This commercial breakthrough used the term "indie" very widespread. 
 Now in the music scene we see different genres all of the time such as; Garage Rock, Emo, Indie Pop and Indietronic. All of these genres have derived from each other since the 1980's, and the music we listen today all takes a part of the 1980's and makes a change to make it their own. 

The Smiths:
http://www.youtube.com/watch?v=9AlH2oYedfk&safe=active
The Stone Roses:
http://www.youtube.com/watch?v=ct-qa6SjRZo&safe=active


The reason for this decision is because when we were looking into the different genres this is the one we thought would fit with the theme and idea for our music video. We also looked at some bands and artists who are Indie alternative who have inspired us for our production piece such as The libertines and The Arctic Monkeys.

source: en.wikipedia.org/wiki/Indie_rock

Our target Audience is aimed at 15 to 24 year olds both genders however the group much broader depending on music taste of various generations. Although our music video will be aimed at that age category. 

From an indie band, the audience would expect a certain image in their minds. 
This type of image shows the bands coming across as rebellious and also quite calm in their perceived imagine and music style. The conventions which are brought to life by indie bands  is the style of clothing such as skinny jeans and long coats. Hairstyles such as longer hair, normally straightened and quite messy. 
We will be meeting these stereotypical conventions within our music video as the band Bleachbird itself already conform to this style, however we will be changing their style to suit the song we will be videoing, 
for example: If we shoot the video in a town, or street on a cold day we will give the conventions of coats and boots, However, if we shoot in a venue with them performing, they will most likely be wearing less of the heavy clothing such as a t-shirt and skinny jeans rather than the coats.